Too Faced isn’t cruelty free?

So I am not sure if this is very well known yet but Estée Lauder have recently bought out Too Faced.

Estée Lauder are a brand that sell in China and due to laws there, they have to test on animals to be a part of the Chinese market. Too Faced have also come out and said that they will never, even being owned by Estée Lauder, sell in China and they still feel very strongly against the testing of animals for cosmetics.

Can a company really be against animal testing if they will happily be bought by a company that does test on animals?

I also would like to point out that I am unsure where I stand in this whole situation. I personally do not buy from companies that sell in China, nor do I buy from companies who have a parent company that does (e.g. The Body Shop and Urban Decay), but it’s still a hard one for me to think about. I do think companies like Too Faced and Urban Decay should receive my custom because, as a brand, they do not test on animals although I would struggle not to think that my money was then going to the parent company too.

Someone I know, quite rightly, pointed out to me that I still shop in places like morrisons to get my vegan food from yet morrisons also sell meat and dairy so is that not a similar issue?

I would love to know anyone else’s thoughts on this matter.

Charlotte x

9 thoughts on “Too Faced isn’t cruelty free?”

  1. I think the argument about shopping at non-vegan places for vegan stuff makes a lot of sense. I don’t buy stuff like UD or The Body Shop either but a brand like Too Faced I somehow trust and if you think about it, even exclusively vegan brands can sometimes rely on shops and marketers that also promote other non-cruelty-free brands/products. I hope this makes sense!haha


    1. Yeah I agree, it’s a difficult topic haha! I think at the end of the day demand should be made for the cruelty free brands, regardless of who owns it, although I am still not quite sure if that sits right with me at the minute. I guess we will see if I do end up buying from them X

      Liked by 1 person

  2. From my understanding, after reading many articles a parent company buying a cruelty free indie company is actually a good thing for us cruelty free folk because when you buy from the cruelty company and not the parent one the parent company actually loses sales take l’oreal they are going out of stores like walmart and into higher up luxury stores to try to make sales since everyone is buying urban decay and not L’oreal. I personally don’t like it either


    1. Yes I agree, thank you for your input. I totally agree with everyone you’ve said, it makes sense. I do think I will start buying from cruelty free again as I was being a little short sighted. There should be a demand for the good, cruelty free brands and I am currently not creating that. Thank you 🙂


      1. You are welcome thats all I buy is cruelty free alot of people are not aware of the awful procedures animals go through just to wear an eyeshadow I just tried too faced and I wasn’t nearly as impressed as I am with Elf Cosmetics and Hard Candy I am curious about Tarte as well 🙂


      2. Ahh I’m definitely going to try it. Even if it doesn’t work for my skin, for $5 you can’t go wrong. Yeah that palette looks gorgeous and so many people say great things about it…I might have to grab that too! Haha


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